Matthew S. Primrose, Vice President of Mortgage Lending

Guaranteed Rate Affinity


After two decades in the industry, Matthew Primrose says he has learned that there’s a loan for every buyer.

Primrose got into lending after graduating from Kent State University with a degree in finance. He’s been growing and improving his business ever since those early days.

Clients praise Primrose’s communication skills and 24/7 dedication to keeping transactions smooth. His advice to potential clients is simple: Know your budget.

Primrose serves all of Arizona, but is also licensed in California, Colorado, Oregon, Ohio and Florida. He closed $81 million in volume in 2021 as a solo originator and was recognized as among the top 1% of mortgage originators in America by Mortgage Executive Magazine in both 2020 and 2021. “Don’t get me wrong, I think having a team is great to grow your business, but it can also be a big disadvantage to servicing clients,” he says. “LOs pass duties off to their assistants and stop doing the little things that give that personal touch in every transaction.”

Primrose’s philanthropic efforts include work with Guaranteed Rate’s Coldwell Banker partners at St. Vincent De Paul in Phoenix, volunteering time and money to help the organization serve the less fortunate in the community. Outside of work, he’s an avid golfer, hiker and mountain biker, and loves spending time with his wife and two sons.

Guaranteed Rate, Inc. is a private corporation organized under the laws of the state of Delaware. It has no affiliation with the U.S. Department of Housing and Urban Development, the U.S. Department of Veterans Affairs, the U.S. Department of Agriculture or any other government agency.

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