Top Coach

Are you stepping on the field without your playbook?

When was the last time you saw a pro sports team allow any athlete on the field without learning the playbook? Exactly! Welcome to real estate.

How to break into the luxury real estate market

“As a real estate agent, it is difficult to break into luxury home sales,” writes Michael LaFido, founder of the LUXE Designation. “If you’re trying to ‘break into selling luxury homes,’ my advice is to attend other agents’ luxury broker open houses in your market.”

The real estate market has changed, the fundamentals of a successful business haven’t

“There has been a lot of change that we all have experienced in the last few years. While change is a constant, the depth and breadth of the change has been historic. With all the change and challenge, foundational truths still apply in the real estate business.” — Dirk Zeller, CEO, Real Estate Champions

Supercharge relationship-building by mastering your CRM

“It’s possible to have a thriving business without 80-hour weeks and burnout by choosing to work by relationship and referral. Agents who grow by nurturing their database dictate their schedule, work manageable hours and are better equipped for market shifts.” — Marki Lemons-Ryhal, owner, ReMarkitable LLC

Etiquette for agents: Behavior matters — even if you don’t make an offer

“If you want to be a true success as a Realtor, you must understand that how you present, react and treat others is the foundation of your business.” — Collette McDonald

Edutainment is here to stay! How to incorporate IG Reels, TikTok and YouTube Shorts into your 2022 plan

When it comes to social media and real estate, Katie Lance is often asked, “What is the best type of content to create and post?” The answer: edutainment.

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