Top Coach
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Fred Wilson, CEO of Fred Wilson Coaching, discusses “future-modeling” versus “now-modeling” in real estate.
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Nicole Konsler of @properties Christie’s International Real Estate offers tips for adopting new real estate technology.
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“Why would clients pay at or above a perceived standard?” asks Madeline Mordarski, chief marketing officer at The Keyes Company. She says the answer is value.
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Tips for handling rejection in real estate.
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“In my 21 years in the mortgage industry and as a dedicated coach to loan officers, I’ve understood that a strategic blueprint must back business goals for sustainable success,” writes Coach Anthony.
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“Stop asking about buying or selling; instead, ask if they are thinking about moving or know anyone that may be moving,” says Jeffrey Scott Stanton, senior vice president of learning and career development for Douglas Elliman.
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“Success is more than just the deals done; it’s about creating a sustainable enterprise in an ever-evolving industry,” writes Shy Bundy, a business coach for John L. Scott Real Estate.
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We’re taking a look back at the year’s 11 Top Coach columnists and offering one key piece of advice from each.
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It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that Jeff Lichtenstein and his team at Echo Fine Properties felt a call to action.
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Amy Corr, of @properties Christie’s International Real Estate, suggests teaming up with fellow agents to create a prospecting group. “Working in a group gives you the opportunity to share tips, ideas and challenges,” she says.
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“I have seen fellow agents dish out thousands of dollars to learn ‘pitches’ and, God forbid, ‘swagger.’ I assure you there is not one past client I was honored to work with who cared about my swagger, and they would smell a sales pitch a mile away,” writes Diane Terry, a Seattle real estate industry veteran.
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“Some agents, especially those with limited experience, stumble over the complexities,” writes Top Coach Dennis Jones. But he has solutions.
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“At my heaviest, I was 440 pounds, exhausted and unfulfilled, and my income was stagnant because I was unhealthy and, therefore, less productive,” says Top Coach Amy Izzo. Then she lost 240 pounds and grew her income to five times what it was three years ago.
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Marketing on Instagram has been like a “gold rush” for agents, writes Lee Davenport, a real estate educator. Here’s how to up your game.
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“I see leading as a proactive practice that brings balance to the reactivity of business and life,” says Top Coach Shawn Preuss. “Proactive means being out in front, looking ahead, planning and communicating.”
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“A recession is your time to shine!” says top coach Leigh Brown, president of NC REALTORS®. And she has tips on how.