Generating the best leads for your business

by Emily Mack

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add to your repertoire while you’re stuck at home, here are five lead generation tricks you can test out today:

#1. Add Social Sharing Buttons to Your Email Newsletter

Sending out a newsletter on a regular basis can be a great way to drum up a steady stream of leads, but why not go a step further by adding social buttons? Your subscribers can use those buttons to share your newsletter with their network. This move not only has the power to grow your social media audience, but can also lead to new email subscribers.

#2. Create a Promo Video

A quick and easy way for prospects to get to know you is through a short introduction video. In this video, tell viewers who you are, why you love being a real estate agent and why you’re the right agent for the job based on your skills, experience and expertise.

At the end of the video you can add a call to action for interested viewers to click through to a landing page where they can submit their email for a consultation. You can create this call to action with YouTube’s cards feature, which places a clickable pop-up box at any point in the video. This video should be featured on your website’s homepage and shared in your newsletter and across your social media accounts.

#3. Display Testimonials and Reviews

Another great way to communicate to potential clients that you’re the right agent for the job is through positive testimonials from past clients. If you haven’t been doing this after every closing, now is a great time to reach out to your clients and ask them if they’d be willing to provide a short testimonial that you can share on your website and in future advertising. These testimonials can be placed on landing pages, in newsletter emails and so forth, where potential clients will easily see them.

#4. Buy Targeted Facebook Ads

Facebook advertising is a great tool for creating targeted advertising campaigns that reach potential clients. You can prompt them to visit your website, a landing page or a listing where they can provide their email address for more information.

#5. Optimize Your Blog

Most agents already know that blogging can help them simultaneously drive traffic to their website and demonstrate their knowledge of the market and the latest industry news. Yet simply publishing blog posts isn’t enough.

At the end of every blog post, you should include a lead capture element, such as a form where readers can sign up for your mailing list, a place to submit information to receive a downloadable asset, or another takeaway. Adding this element is the extra step needed to take your blog posts from informative marketing pieces to actionable lead generation tools.

Learn How to Generate Leads

To learn more about how to get the best leads and to promote yourself to potential clients, click here to start your seven-day free trial of AgentEDU today and watch our course titled, ‘Real Estate Leads.”


AgentEDU® is a platform where agents at every level can come to watch 10-minute video courses for the many situations that successful agents must master. From essential to advanced level and everything in between, AgentEDU® courses help agents become top producers with increased earnings and a plan for continued growth. For a seven-day free trial, sign up here.

AgentEDU® is an Agent Publishing brand. For nearly two decades, Agent Publishing has been committed to providing residential real estate professionals with the information and training required to build successful and meaningful careers in their local markets. Agent Publishing’s influence extends to every career stage and reaches agents across print, digital, events and online learning.


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