In the highly competitive real estate industry, the key to success rests not only in talent and hard work, but also in having access to high-value resources that serve to elevate REALTORS’ capabilities and differentiate them from the competition.
Together, these resources serve to equip REALTORS with the necessary tools and knowledge to thrive in their profession. By leveraging these valuable resources, REALTORS can not only elevate their skills and build their networks, but also stay ahead in an ever-evolving market. Recognizing this need, Phoenix REALTORS® built out a robust range of member benefits designed to empower REALTORS and enhance opportunities to achieve success.
Education and training programs
One of the fundamental pillars of success in any industry is continuous learning, and the real estate sector is no exception, especially as it adapts to changing market dynamics.
The availability of educational programs tailored to REALTORS’ needs is crucial in ensuring they stay updated with the latest industry trends, regulations and best practices. Last year alone, more than 1,700 continuing education classes were taken by Phoenix REALTORS’ members at no cost to them.
Such programs provide invaluable training in areas like sales and marketing techniques, negotiation skills, technology adoption and legal compliance. By investing in their professional development, REALTORS can enhance their expertise, stay competitive and offer exceptional service to their clients.
Market insights
A thorough understanding of the real estate market is crucial for REALTORS to make informed business decisions, especially in this high-stakes industry. Phoenix REALTORS is on the cutting edge of providing its members with valuable market data, research reports and economic forecasts.
Offering six in-depth, interactive market statistics tools using ARMLS data at no cost to them, Phoenix REALTORS members have access to MarketStats, a collection of the latest data and reports primarily focusing on the Valley, while also encompassing some surrounding communities. Two of the most widely used tools include:
· FastStats: A collection of five reports with not only overall figures, but searchable by municipality and zip code. Available in PDF format, they’re easy to read and share with clients.
· InfoSparks: An exclusive member-only tool that includes dynamic, always-current market information in customizable, shareable formats. REALTORS can create reports branded with their own business information.
These resources empower REALTORS to identify emerging trends, target niche markets and adapt their strategies accordingly.
Marketing and business tools
In today’s digital era, effective marketing strategies are vital for REALTORS to stand out from the crowd and attract potential clients.
Access to high-quality marketing and business tools — which may include professionally designed branding materials and customized templates for listings and advertisements — can make a significant difference in their success. With these tools, REALTORS can showcase their properties effectively, strengthen their online presence and establish themselves as trusted professionals in the industry.
Tools such as the Phoenix REALTOR Store offer discount member pricing. The resources are available at cost, making them the lowest in the Valley and saving members more than $10,000 last year.
When competition is fierce, the path to success is paved with leveraging the valuable resources and benefits available to real estate professionals, such as those provided by Phoenix REALTORS, enabling them to gain a competitive edge, deliver top-notch service to clients and propel their careers to new heights.
Elizabeth Sadler is the vice president of membership at Phoenix REALTORS. With more than 11,000 members, Phoenix REALTORS provides members with the industry’s most innovative resources, cutting-edge professional tools and robust support to help them effectively serve the changing real estate needs of Arizonans.