Zillow brings Opendoor offers to its platform 

by John Yellig

Zillow and Opendoor entered a multi-year partnership that will allow home sellers on Zillow’s online platform to seek offers from the iBuyer. 

Sellers may request and view an offer directly from Opendoor and compare it to an open-market sale with a real estate agent. Zillow customers will be able to use the service as a standalone offering or in combination with other Zillow home-shopping services like financing, closing and agent selection. Zillow will also provide licensed advisors as guides to help sellers understand their options. 

“We know choice is important for customers, and they can make the best decision when they see all of their selling options up front — including selling on the open market with a Zillow Premier Agent partner and getting a cash offer from Opendoor,” Zillow COO Jeremy Wacksman said in a press release. “This exclusive partnership will pair Zillow’s audience and brand power with Opendoor’s selling solution in one easy place, so customers can evaluate their selling options and easily package it with other Zillow services to buy and finance their next home.” 

Opendoor President Andrew Low Ah Kee said the e-commerce combination should reduce the stress of selling a home. 

“By bringing together Zillow’s market-leading audience and Opendoor’s e-commerce platform, more consumers will have the option to sell to Opendoor and save themselves the stress and uncertainty of a traditional sale process,” the executive said. “For parents looking to upsize, a young professional moving for a new job and millions of others who regularly use Zillow to explore their home-selling options, we will provide them with the ability to move with a tap of a button.” 

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  • Gregory Bennett says:

    Both organizations are hurting market values. Wasn’t OD just sued by the FTC for 62mm or was it the counterpart o-pad. Same slimy marketing tactics aimed at desperate owners who know little about the process and willing to listen to a well-funded flipper. That’s all they are: Well funded flippers that charge hefty fees for services while paying under-market prices for the homes they acquire. Sellers Beware.

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