The former head of Coldwell Banker’s global luxury division, Michael Altneu, has joined REMAX as its vice president of luxury. 

In his new role leading The REMAX Collection, Altneu plans to seek new partnerships, higher visibility, expanded services and program refinements that promote “the convergence of luxury real estate and the luxury lifestyle — driven by the industry’s most productive professionals,” REMAX said in an announcement.  

“Michael is an incredible addition to the team,” REMAX President and Chief Growth Officer Chris Lim said. “His background, skills and customer-first mindset will have a major impact on REMAX luxury specialists and the entire REMAX luxury operation. He’s laser-focused on elevating the REMAX luxury experience and creating new opportunities for luxury agents, teams and brokerages. His arrival is the first of many exciting things to come for the luxury division.”  

Altneu led Coldwell Banker’s luxury division for five years, during which he oversaw a premier luxury marketing platform and one of the most rigorous luxury specialist certification programs in the industry, REMAX said. Before that, Altneu served as senior vice president of marketing for Douglas Elliman, where he managed new developments mostly located in New York and Los Angeles.  

“I see tremendous possibilities ahead for REMAX and The REMAX Collection,” Altneu said. “We have a significant opportunity to build on the power, scale and global reach of the REMAX network while giving REMAX agents an even stronger competitive advantage in the luxury market. By creating new resources, relationships and opportunities for growth, we can elevate the experience for the REMAX brand’s luxury professionals and position The REMAX Collection for an incredibly exciting future.”