Brandon Newman has joined Coldwell Banker Real Estate as vice president of marketing. There, he will lead marketing efforts for the network, promoting its narrative through national advertising.

Newman, a storyteller, has spent over 15 years working with brands like Aston Martin and Mercedes-Benz USA. Most recently, at Aston Martin, Newman head of marketing for brand’s the North American, Latin American and Canadian regions. At Mercedes-Benz, he was a customer retention manager as well as a digital experience and marketing director.

Newman also has an MBA in Legal Studies and Finance from Hofstra University.

“I am thrilled to bring my vision to the most iconic name in the real estate industry,” said Newman. “Forging deep brand experiences for consumers, global networks and stakeholders is part of my DNA, and I look forward to shining a light on this deep legacy with impactful and inspiring stories,” Newman said in a press release.

“The art of storytelling is the most important tool in a marketer’s arsenal,” David Marine, the chief marketing officer of Coldwell Banker’s parent company Anywhere Brands, said in a press release. “I am excited to see Brandon lead the Coldwell Banker brand marketing team where he will be crafting, planning for and delivering the brand’s narrative in a compelling way to real estate professionals and consumers alike.”