Quiet tech, elevated luxuries and color-drenched rooms will be among the most popular home trends in 2027, according to a new report from Zillow.
The listing giant analyzed keywords in listing descriptions across its site to determine features that are increasingly desirable — and increasingly undesirable — to home shoppers. Since listing descriptions are a real-time indicator of how homes are being marketed, Zillow said, they offer a sneak peek of characteristics, designs and upgrades that are likely to take over home trends in the near future.
With that in mind, here are the top home trends Zillow predicts for the upcoming year.
Tech … and space to unplug from it
While mentions of AI-powered appliances are up 119% year over year on Zillow, “spaces to unplug” have also jumped 34% as “digital detox” becomes an increasingly luxurious concept, said Zillow’s home trends expert, Amanda Pendleton.
“Homes are getting smarter, but buyers also want tech-free zones where nothing needs charging. Sellers and their real estate agents are now highlighting spaces to unplug,” Pendleton said in a press release. “Taken together, this data suggests buyers value homes that are functional and efficient but still feel polished and personal.”
‘Elevated’ styling
While listing descriptions show that buyers and homeowners still want their spaces to feel “cozy,” the up-and-coming trend is a more luxurious, polished feel.
“Cozy” is still one of the most popular Zillow keywords, although mentions decreased 22% year over year, alongside words like “eclectic” (down 19%) and boho (down 13%).
Instead, listings that mention “elevated” spaces and features increased 71%.
Bold accents
Specific trends within the elevated styling craze include color-drenched walls, which increased 84%; painted brick exteriors, which increased 27%; and board-and-batten walls and siding, which increased 24%.
Efficiency
Listings are now far less likely to mention sustainability features than they were over the past few years: Buzzwords like “sustainable” and “green” both fell 26% year over year.
Instead, buyers now want to know that their home is efficient. Increasingly popular are behind-the-scenes features like fresh-air ventilation systems (up 52%), recirculating hot-water systems (up 52%), whole home batteries (up 43%), backup batteries (up 25%), air filtration (up 25%), water filtration (up 22%) and radon mitigation (up 18%).
Multigenerational living spaces
“Multigenerational living” is ever on the rise among today’s prospective homeowners, with the keyword jumping in popularity by 58%.
Further indicators of the rise of multigenerational living — and the increasing age of today’s typical homeowner — include trending features like grab bars (up 18%) and wide doorways (up 13%).
Less room for kitchens, more flexibility
The prominence of chef’s kitchens and gourmet kitchens decreased by 21% and 15%, respectively, suggesting homeowners are willing to trade kitchen space for square footage elsewhere in the home. Meanwhile, mentions of home offices increased 42%, while media rooms rose 37% and flex spaces increased 35%.
At the same time, mentions of open concept layouts remain steady.
Modern wellness features
Wellness features are still important, but not the same ones as years’ past. Cold plunges are decreasingly popular, with mentions falling 44%; similarly, mentions of Jacuzzis and jetted tubs decreased 9%.
Instead, buyers are more interested in “spa-inspired” bathrooms, which increased in popularity by 60%. Exercise-related features like golf simulators (up 29%) and home gyms (up 18%) are also trending.
Catios
Feline friends deserve luxury spaces, too — and now they’re getting them, increasingly more than their canine counterparts.
Dog grooming stations fell 16% on Zillow, while mentions of dog parks were stagnant. Instead, catios — screened-in outdoor areas for cats — increased 32%.