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FirstTeam expands into Arizona with opening of Scottsdale office

by Emily Marek

FirstTeam Scottsdale will be led by Daniel Peden and Janelle Flaherty.

FirstTeam Scottsdale is now open, marking the independent brokerage’s first office in Arizona.

The office will be led by Janelle Flaherty, former global real estate advisor with Russ Lyon Sotheby’s International Realty.

“Joining FirstTeam allows me to truly own and grow my business, while still having access to the leadership, infrastructure and marketing needed to compete at the highest level,” Flaherty said in a press release. “As consolidation reshapes the industry, FirstTeam offers the rare combination of independent autonomy and enterprise-level support, which was exactly what I was looking for at this stage of my career.”

Dan Peden will serve as the designated broker of FirstTeam Scottsdale, focusing on new developments, luxury and commercial properties.

“Luxury buyers and sellers gravitate toward brands with a proven reputation and a clear point of view, and FirstTeam delivers both,” Peden said.

FirstTeam began its national expansion in April 2025. The brokerage has 52 offices in four states and closed over $6.2 billion in sales last year.

“Our expansion into Arizona represents an important next step in our national growth strategy,” said CEO Michele Harrington. “This new office strengthens our presence in the Southwest and allows us to bring our agent-first model to a dynamic and growing market.”

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