Luxury isn’t a price point — it’s a way of life. At least that’s how Malte Kramer, CEO and founder of Luxury Presence, sees it.
“[It’s] about giving people more than they expect,” Kramer told Agent Publishing. “For a lot of people, it’s about time and freedom and the ability to live their life on their terms. So, when I think about luxury real estate, it’s about enabling clients or individuals to feel that way.”
And building a luxury brand starts with a luxurious website.
Luxury Presence is a tech company that aims to help agents craft luxury brand identities. Since its founding in 2016, it’s grown into a network of over 14,000 customer accounts, including brokerages, teams and individual agents. Those accounts encompass about 60,000 real estate professionals responsible for over $300 billion in annual sales.
Notable clients include high-ranking industry leaders Dawn McKenna, Ryan Serhant and Jade Mills, all of whom have launched their own high-end websites integrated with local MLSs using Luxury Presence.
“Folks meet you online before they meet you in person,” Kramer said, explaining why a lackluster online presence is a turnoff for luxury clients. “Sellers of high-end properties are looking at your brand and how you show up online to assess whether you are suited for selling that type of property.”
According to the company, Luxury Presence clients grew their transaction volume by 17% between 2023 and 2024, while peers in the same markets grew their volume by just 8%. But how?
In addition to crafting personalized websites, Luxury Presence also offers lead-generation tools, AI-powered lead-nurturing tools, a digital comparative market analysis tool, and, more recently, personalized mobile apps so agents can search collaboratively with clients while on the go. Members also receive AI-powered SEO services to improve local online search rankings.
Tools like these can help agents break into the luxury space, as well as take care of existing clientele, ultimately expanding their referral network.
“Think about what the client experience looks like,” Kramer said. “How do you make it really easy? How do you make it very delightful so people feel very well taken care of? That’s particularly important in the luxury space, where you’re dealing with people that have little time and very high expectations.”