Technology

NAR survey finds Realtors willing to pay for technology tools 

The annual survey finds most Realtors pay at least $50 a month for work technology, despite a majority feeling satisfied with the tech provided by their brokerages.

What’s new on Zillow? 5 features that enhance the home search experience

Zillow has rolled out five new features this summer to make searching for homes easier and more efficient.

Will AI make real estate fairer or more biased?

2025 Illinois REALTORS® President Tommy Choi asks if AI is helping us eliminate bias in real estate or reinforcing it in ways we don’t even realize.

Gateless integrates Fannie Mae’s Income Calculator to improve self-employment income analysis

Gateless has integrated Fannie Mae’s Income Calculator into its automated mortgage-underwriting package, which will enable lenders to quickly and accurately calculate income from self-employment, business ownership or rental properties.  

NAR names REACH class of 2025 

The real estate-technology firms will receive help scaling up their businesses from the association’s strategic investment arm, Second Century Ventures. 

HomeSmart upgrades yard signs with SmartSigns and SmartRiders

HomeSmart’s yard signs will now have QR codes and NFC (Near Field Communication) tags allowing home shoppers to access property details.

Survey: How satisfied are you with your tech?

What tech tools do you use for your business? What are your thoughts on upcoming real estate tech trends? Let us know and be featured in our upcoming cover story!

Breaking into the luxury market starts with crafting a presence

Building a luxury real estate brand starts with a luxurious website, says Malte Kramer, founder and CEO of Luxury Presence.

Thomas James Homes launches Arizona design studio

National homebuilder Thomas James Homes launched five new design studios, including an Arizona location in Scottsdale.

Luxury Presence launches Presence Copilot with Dawn McKenna

“I started building this app to give my team a competitive advantage,” McKenna said. But now, she is excited to share the app with the public.

Greater percentage of Realtors® incorporating Instagram and LinkedIn into their work

The technology survey offers insights into how Realtors value technology and use social media.

What’s the must-have tech for Phoenix agents?

What are the tools that Phoenix’s agents and brokers can’t live without? From marketing and social media to lead generation and sales, we want to hear your how you utilize technology our new survey!

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