As the Phoenix market evolves, fast, there are unique opportunities for independent brokerages: boutique opportunities, more specifically.

We tested three AI tools commonly used by real estate agents: ChatGPT, Microsoft Copilot and Google Gemini.

CoStar Group Inc., a global real estate information marketplace, will acquire Matterport, which pioneered the development of “digital twins”: the 3D capture method which can deliver photorealistic, virtual home tours.

“Curiosity is essential. Regularly ask, ‘How can I make my business better?’ ” writes RE/MAX co-founder Dave Liniger. His new book “The Perfect 10” is out soon.

Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

For real estate professionals, lead generation is not just a skill but a necessity. Innovative strategies are key to attracting clients.

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

Phoenix Agent spoke with four brokers who are leading the way with new marketing initiatives to find out how they are reaching clients amid the ultra-tight competition.

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko