Realty Executives International is now partnered with Lofty, a tech company that uses artificial intelligence (AI) to power its CRM platform.

Through this partnership, Realty Executive-affiliated brokerages, agents and teams will have access to the database’s performance trackers, lead generation programs and marketing tools.

“Real estate professionals at every level need to leverage technology, particularly a strong CRM, if they want to compete and grow in this market,” Patrick van den Bossche, president of Realty Executives, said in a press release. “Presenting Lofty as a tech option provides our network with an additional opportunity to drive revenue from their existing databases.”