Phoenix agents Matthew Fenicle and Brian Guzman recently launched LUXE Realty, a full-service boutique brokerage with the goal of “disrupting” the real estate industry. The founders, formerly affiliated with Realty ONE Group in Scottsdale, bring a combined 30-plus years of real estate experience to their new brokerage.

“This is not your typical real estate firm,” Fenicle, who will serve as the brokerage’s designated broker, said in a press release. “While many of the existing firms are still hanging on to the traditional ways of buying and selling, we have our eyes on the future, understanding that every transaction and every client are different.”

Including Fenicle and Guzman, the brokerage currently consists of seven agents including Raul Siqueiros, director of new development, and Jack Luciano, director of the estates division, as well as one executive assistant.

“LUXE Realty is best described as a small club of like-minded professionals where our agents and clients will gain not only the best real estate service we can provide but also exclusive access to insider events, networking and philanthropy,” Guzman said. “We will truly be blending the real estate aspect with the social culture of our company and the city.”

The new LUXE Realty office will be located at 3030 N. Central Ave. in Phoenix.

Outside of Arizona real estate, Guzman is also licensed in Mexico and serves as the co-owner of Sonoran Prime Real Estate, a brokerage based in Sonora, Mexico.