Three experienced financial tech executives — Raman Muralidharan, Anand Cavale and Arun Tripathi — are joining Guaranteed Rate as part of an effort to significantly expand the company’s offering of financial products.

Aiming to become the No. 1 fintech firm in the nation, President and CEO Victor Ciardelli outlined the new mission in a press release. “Our company has long been the digital leader in mortgages, and we are perfectly positioned to use our incredible technology platform to offer awesome new end-to-end digital solutions that will make our customers’ lives easier and better,” he said.

These solutions will center on creating new digital products to deepen relationships customers as well as optimizing user experiences for speed and flexibility.

As the president of new financial products, Muralidharan will drive those initiatives, reporting directly to Ciardelli. “Guaranteed Rate has a tremendous opportunity to grow by offering additional products and services that meet our customers’ needs,” Muralidharan said of the fintech potential. Prior to joining the company, he served as the executive vice president of lending at HSBC, USA where he helped grow and digitize their mortgage business.

And reporting to Muralidharan are Cavale and Tripathi, as the executive vice president and head of unsecured lending products and the head of new secured lending products, respectively.

Previously, Cavale worked at Citi as the managing director of consumer banking at Citi and at SoFi as the head of consumer lending. At Guaranteed Rate, he will be responsible for facilitating consumer borrowing and spending.

And like Muralidharan, Tripathi worked most recently at HSBC, USA where he was the head of mortgage products, pricing and capital markets. At Guaranteed Rate, he will grow businesses which offer new secured lending products for customers.

Reflecting on the new additions in the press release, Chief Product and Technology Officer Ramesh Sarukkai said, “Our goal is nothing less than being the country’s top fintech … And I am absolutely confident we have the tech team to make that happen.”