With the advancement of tech-based real estate services, customers can easily estimate the value of their homes without involving a Realtor. The big question is, how accurate are they?

Every month, we bring you the latest with Technically Speaking: a savvy column written by Anne Ewasko, a veteran Realtor — and longtime techie. Check out which tech pieces fascinated our readers most during 2022.

Success requires a solid reputation, and getting positive reviews is key to surviving in this business. So check out two review platforms: RateMyAgent and Testimonial Tree.

If you’re still using paper and pencil to register guests at your open houses, then it’s time to get on board with technology that will make your life easier.

Check out Freshdesk, an intuitive, omnichannel customer support platform which digitizes your customer engagement.

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

There is a tool that will make you become more productive, help grow your real estate business and manage your clients effectively. The name of this tool is Folio.

For agents still putting off video marketing, it’s not too late to get started in learning to create high-quality video content for each property you list and to market it yourself.

Chatbots are becoming the Holy Grail of communication and customer care in real estate. But it becomes increasingly challenging when you have to manage these relationships by yourself.

When it comes to selling a luxury property, we aren’t just selling a home. We are selling a dream. In order to sell that dream, we need to create a compelling story with our luxury property as the main character and present that story in an engaging digital storybook.

Consider hiring virtual assistance — and do not fear! Our world has become so accustomed to working remotely, and technology has kept up with it.

With these tools, you have the advantage of keeping the lender in the palm of your hand, staying on top of the daily mortgage rates in real time and having the qualification tools to help your clients find the best solution for their home loan needs.

All successful businesses (and Realtors) have a business plan, and if you have never created one, then now is better than ever to put one together.

Most of us brokers are now seeing 40-50% of our inquiries coming in from online leads, and every day we are taking risks with these unknown prospects.

“This will be the first time a home lender will provide an end-to-end ‘mortgage-as-a-service’ solution through Salesforce Financial Services Cloud — a platform that thousands of financial institutions already heavily rely on.” — Rocket Cos. Vice Chairman and CEO Jay Farner

“There is technology out there that has already been built for you to reach these elites — you just need to know the shortcuts on how to tap into it.” — Anne Ewasko